WHAT IS A BRAND PARTNERSHIP OR COLLABORATION?

A brand partnership is when two or more businesses team up, create something great & help each other grow with clever cross promotion. They're one of the most cost effective, powerful marketing strategies around & can be used in events, products & social media.

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COURSE CURRICULUM

    1. An Introduction to Partnerships & Goals

      FREE PREVIEW

    1. Module 1 | How to Start a Brand Collaboration Strategy

    2. Module 1 | Partnership Types Defined

    1. Module 2 | Your Partnership Marketing Strategy

    2. Module 2 | Creating a Campaign-Led Strategy Your Customers Can Trust

    1. Module 3 | Creative Ideation

    1. Module 4 | Identifying A Partner

    2. Module 4 | Identifying A Partner - Intro to Collabosaurus

    3. Module 4 | Identifying A Partner -Spying On Advertising

    4. Module 4 | Identifying A Partner - LinkedIn Search Hacks

    1. Module 5 | Value & Assets

About this course

  • $850.00
  • 17 lessons
  • 5.5 hours of video content

MEET YOUR TRAINER

Jessica Ruhfus

Founder, Collabosaurus

Jess is the Founder of Collabosaurus, a marketing platform that match-makes brands for clever collaborations & partnerships. With a background in fashion publicity and marketing education, Jess was frustrated sourcing cool brand partnerships in events, products & social media. So, she launched Collabosaurus in 2015, which has now attracted over 10,500+ brands including Marks & Spencer, Remington, THE ICONIC & Pinterest. Jess won the 2019 B&T 30 Under 30 award in Entrepreneurship, & has spoken for Apple, Vogue, General Assembly, Microsoft, ADMA & The College of Event Management.