This new course is designed specifically for business owners and marketing managers who want to learn how to use GA4 to drive growth and success in their businesses. This comprehensive course covers everything you need to know about using GA4 to track website data, analyze user behavior, and optimise your website and marketing campaigns.
1.1 - Why Analytics Matters
FREE PREVIEW1.2 - Useful, Not Accurate
1.3 - Plan Before You Start
1.4 - Why Did Google Make This Big Change?
1.5 - Who Is Mike Rhodes (& WebSavvy)
2.1 - UA vs GA4
2.2 - What Are Google Signals?
2.3 - Can You Import UA Data?
2.4 - Properties & Views
2.5 - No More Goals
2.6 - No Useful Filters (e.g. Facebook)
2.7 - Data Expiration
2.8 - Retention & LTV Reports
2.9 - Engaged vs Bounced
2.10 - GTM vs gtag
3.1 - 3 Main Sections & Admin
4.1 - Who Not How: Analyzify
4.2 - Exclude Referral Traffic
4.3 - Expand Data Retention to 14 Months
4.4 - Enable Google Signals
4.5 - Cross Domain Tracking
4.6 - Set Reporting Identity
4.7 - Link Google Ads & GMC
4.8 - Giving Access to Others
4.9 - Query Parameters
4.10 - The Setup Assistant
5.1 - Report Sections & Overview
5.2 - Customising a Report
5.3 - Acquisition Reports
5.4 - Engagement Reports
5.5 - Monetization Reports
5.6 - Retention & Customer Lifetime Value Reports
5.7 - User Reports
5.8 - Editing & Using Summary Cards
6.1 - What Are Explorations?
6.2 - GA4 Segments
6.3 - Line Charts in Explore
6.4 - GA4 Segment Overlap
6.5 - Funnel Explorations
6.6 - User Explorer
6.7 - Cohort Analysis
6.8 - User Lifetime Analysis
Are you struggling to get the results you want from your website? Do you feel like you're not getting enough traffic, or that you're not converting enough visitors into customers? If so, then it's time to start using Google Analytics 4 (GA4) to improve your website performance.
In this course, you will learn how to:
Set up a GA4 property and navigate the new interface.
Understand the new GA4 data model, including events, parameters, user properties, and audiences
Set up custom dimensions and metrics to track additional data points that are important for your business
Analyze website data using reports, segments, and the new Exploration feature
Set up conversion tracking in GA4, including goal-based conversions and Commerce tracking
Analyze the effectiveness of your marketing channels and campaigns using attribution modeling
Use the new predictive metrics and insights feature to identify opportunities for improvement and optimize your website and marketing campaigns.
This course is designed to be practical and hands-on, with plenty of examples and exercises to help you apply what you've learned to your own business. By the end of the course, you'll have a solid understanding of how to use GA4 to improve results from your website, and be able to apply your new knowledge to drive growth and success in your business.
Founders & Operators
If you're a founder still very involved in your e-commerce business and are looking to elevate your analytics maturity, this one's for you!
Marketing Teams
If you're currently running or operating in a marketing team and are hungry for the skills needed to go to the next level, this one's for you!
eCommerce Professionals
Mike lifts the lid on how to set up, optimise, analyse and extract actions from GA4, supporting you to take a more data centric marketing approach.
Mike Rhodes, Founder & CEO of WebSavvy
