This new course is designed specifically for business owners and marketing managers who want to learn how to use GA4 to drive growth and success in their businesses. This comprehensive course covers everything you need to know about using GA4 to track website data, analyze user behavior, and optimise your website and marketing campaigns.

Course curriculum

    1. 1.1 - Why Analytics Matters

    2. 1.2 - Useful, Not Accurate

    3. 1.3 - Plan Before You Start

    4. 1.4 - Why Did Google Make This Big Change?

    5. 1.5 - Who Is Mike Rhodes (& WebSavvy)

    1. 2.1 - UA vs GA4

    2. 2.2 - What Are Google Signals?

    3. 2.3 - Can You Import UA Data?

    4. 2.4 - Properties & Views

    5. 2.5 - No More Goals

    6. 2.6 - No Useful Filters (e.g. Facebook)

    7. 2.7 - Data Expiration

    8. 2.8 - Retention & LTV Reports

    9. 2.9 - Engaged vs Bounced

    10. 2.10 - GTM vs gtag

    1. 3.1 - 3 Main Sections & Admin

    1. 4.1 - Who Not How: Analyzify

    2. 4.2 - Exclude Referral Traffic

    3. 4.3 - Expand Data Retention to 14 Months

    4. 4.4 - Enable Google Signals

    5. 4.5 - Cross Domain Tracking

    6. 4.6 - Set Reporting Identity

    7. 4.7 - Link Google Ads & GMC

    8. 4.8 - Giving Access to Others

    9. 4.9 - Query Parameters

    10. 4.10 - The Setup Assistant

    1. 5.1 - Report Sections & Overview

    2. 5.2 - Customising a Report

    3. 5.3 - Acquisition Reports

    4. 5.4 - Engagement Reports

    5. 5.5 - Monetization Reports

    6. 5.6 - Retention & Customer Lifetime Value Reports

    7. 5.7 - User Reports

    8. 5.8 - Editing & Using Summary Cards

    1. 6.1 - What Are Explorations?

    2. 6.2 - GA4 Segments

    3. 6.3 - Line Charts in Explore

    4. 6.4 - GA4 Segment Overlap

    5. 6.5 - Funnel Explorations

    6. 6.6 - User Explorer

    7. 6.7 - Cohort Analysis

    8. 6.8 - User Lifetime Analysis

About this course

  • $690.00
  • 47 lessons


Are you struggling to get the results you want from your website? Do you feel like you're not getting enough traffic, or that you're not converting enough visitors into customers? If so, then it's time to start using Google Analytics 4 (GA4) to improve your website performance.

In this course, you will learn how to:

  • Set up a GA4 property and navigate the new interface.

  • Understand the new GA4 data model, including events, parameters, user properties, and audiences

  • Set up custom dimensions and metrics to track additional data points that are important for your business

  • Analyze website data using reports, segments, and the new Exploration feature

  • Set up conversion tracking in GA4, including goal-based conversions and Commerce tracking

  • Analyze the effectiveness of your marketing channels and campaigns using attribution modeling

  • Use the new predictive metrics and insights feature to identify opportunities for improvement and optimize your website and marketing campaigns.


This course is designed to be practical and hands-on, with plenty of examples and exercises to help you apply what you've learned to your own business. By the end of the course, you'll have a solid understanding of how to use GA4 to improve results from your website, and be able to apply your new knowledge to drive growth and success in your business.

  • Founders & Operators
    If you're a founder still very involved in your e-commerce business and are looking to elevate your analytics maturity, this one's for you!

  • Marketing Teams
    If you're currently running or operating in a marketing team and are hungry for the skills needed to go to the next level, this one's for you!

  • eCommerce Professionals
    Mike lifts the lid on how to set up, optimise, analyse and extract actions from GA4, supporting you to take a more data centric marketing approach.

Meet Mike

Mike Rhodes, Founder & CEO of WebSavvy

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’.

His award-winning digital marketing agency WebSavvy is based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it’s now one of Australia’s largest independent Google agencies. Mike’s passion for the future of AI and Machine Learning has seen him invited to speak at over 100 events around the world, including Traffic & Conversion Summit, Baby Bathwater and Digital Summit Moscow. A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to ‘do’ Google Ads better and scale their agency.