MI Academy's eSchool

1.1 Introduction

1.2 Gaining Access To Clients Assets

1.3 How To Create A Business Manager Account

1.4 Meta Business Manager | Business Suite Overview

1.5 Bookmark Your Business Settings

1.6 Overview Of Business Settings

1.7 Business Info and Verification

1.8 Set Up 2-Factor Authentication (2FA)

1.9 Add An Instagram Account

1.10 Migrating Your Page and Ad Account Into Your Business Manager

1.11 How To Create An Ad Account

1.12 Adding Payment Settings

1.13 How To Verify Your Domain

1.14 What Is a Facebook Pixel

1.15 Check Your Facebook Pixel

1.16 Pixel and Data Sets

1.17 Assign Assets

1.18 How to Set up your Facebook Pixel

1.19 How To Set Up Facebook Pixel (Other Sites)

1.20 Connecting your Facebook Pixel to your Ad Account

1.21 What Is And How To Set Up Conversion API

1.22 Set Up GA4 and Connect to Shopify

1.23 How To Add Me To Your Business Manager

FAQs Module 1

2.1 Introduction

2.2 The Importance and Types Of Audiences

2.3 What Are Custom and Lookalike Audiences

2.4 How to Create Custom Audiences

2.5 Create A Lookalike Off The Pixel

2.6 Create Lookalike Audience From Other Custom Audiences

2.7 Create LLA Fans and Followers

Module 2 FAQs

3.1 Introduction

3.2 Why To Use Social Media Posts As Ads

3.3 Choosing Social Media Posts That Comply With Meta's Ad Policies

3.4 What Posts to Use As Ads

3.5 Getting Your Facebook Posts Ready

3.6 Content Is King

3.7 Using More Posts As Ads

3.8 Writing Ads In Creative Hub

Module 3 FAQs

4.1 Introduction

4.2 What is Campaign, Ad Set and Ad

4.3 An Overview of Ads Manager

4.4 Course What is TOF, MOF and BOF

4.5 Naming Conventions

4.6 The Different Types Of Campaign Objectives

4.7 Course Which Campaign Objective To Use

4.8 Ad Placements

4.9 Course Facebook Ad Policies

4.10 The Difference Between ABO vs CBO

4.11 The Difference Between ABO vs CBO Part 2

Module 4 FAQs

5.1 Introduction

5.2 Budgets

5.3 Setting Up TOF Using a Video

5.4 Setting Up TOF Image Creative

5.5 Setting Up More Ad Sets In The TOF

5.6 Consistently find new audiences

5.7 Book Your 1:1 Coaching Calls

5.8 Why And How To Set Up URL Parameters

5.9 How To View Your URL Parameters Inside GA4

5.10 How To Choose A Creative Hub Ad

5.11 Setting Up MOF

5.12 Advantage Shopping Campaign

5.13 Which BOF should I Use?

5.14 Setting Up BOF Manual

5.15 Request a Review on Catalogue Items

5.16 Setting up BOF Using the Catalogue

5.17 Setting up BOF Collection Ads

5.18 Excluding Custom Audiences

5.19 How To Request A Review On Rejected Ads

5.20 If Ads are still in review

Module 5 FAQs